Questions

The ones we get from candidates, agencies and creators.

A woman waving on a video call

What is the orange economy?

The creative economy: ideas turned into content, products and services that people pay for. The term comes from a 2013 Inter-American Development Bank book. In India it became policy language at WAVES 2025, where the government named content, creativity and culture as its three pillars and announced a $1 billion fund for creators. More on our home page.

What does PodCraft Labs do?

We build the technology for live, human content. We build and run SodaLife, and we build platforms of their own for agencies and creators.

What is SodaLife?

A live streaming app where ordinary people go live, connect with real people, and earn from their time. It launches on both app stores later this year. The full story is at sodalife.app.

Can I have my own platform?

Yes. Agencies, creators with a following, and communities get their own brand on the same technology SodaLife runs on, in their own region. It starts with one conversation.

Where does my users' data live?

In your country, on servers you control. We design for the data laws arriving; we do not promise compliance on your behalf, because nobody can.

What does it cost?

It depends on what you are building and how it will be run. We tell you after one conversation. There is no price list.

Do you take general app projects?

No. We build live, human content platforms only. That focus is why the technology works on cheap phones and weak networks.

What is Flyntrix Labs?

Our technology partner. The live streaming rails and the mobile toolkit under everything we build come from Flyntrix Labs, and we extend them for what live with a person needs.

Are you hiring?

Yes. Designers, engineers and operators who want to build in this space. Write to us with what you would build here: [email protected].