# PodCraft Labs: full text > PodCraft Labs builds the technology for live, human content in the orange economy. It builds and operates SodaLife, a live streaming app where real people go live, connect and earn from their time, on technology from Flyntrix Labs, and builds platforms of their own for agencies and creators, with their data in their own country. ## index.html (https://www.podcraftlabs.com/) The orange economy ** . Content, creativity, culture. Live, human content is its fast-growing corner. We build the technology for it. ** Orange economy, IDB, 2013 Live 958 million online in India, rural leads 4.1 million creators, two in three non-metro $1 trillion creator-influenced spend by 2030 2,000 crore+ UPI payments a month, most under ₹500 Partners Technology partner How it is shaping Rural first, in Indic languages. The next audience is not in English, or in a metro. Short video is the habit. Live, with a real person, is the next step. Payments are solved. ₹50 from a phone is normal. Earning from live is not, yet. The money sits at the top. Only 8 to 10% earn from it. The long tail has an audience and no tools. Live with a person is a conversation, not a video. Under a second, both ways. Or it is just a video. A fresh copy for every viewer. From a server near them. A cheap phone, a weak network. Where people actually are. Your data, in your country. In-region, on servers you control. The laws arriving Your data, in your country. We build for a world where your users' data stays where they live. We run in-region, on servers you control. India: data protection rules, November 2025 Eighteen months to comply. Some data must not leave the country. The same pattern elsewhere Vietnam, Indonesia, Saudi Arabia, the EU. Data in its own country becomes the default. Under your control Your servers, your keys. We promise design, not compliance. Your own platform Where we come in What we build SodaLife Real people, live, paid for their time. We build and run it. Launching later this year. ✓ Live, not generated. Real people, the format that cannot be faked at scale. ✓ On technology from Flyntrix Labs. Sub-second, a copy per viewer, on cheap phones. Explore SodaLife What we build for you Your own platform. For agencies and creators who want their own thing, with their data in their own country. We build it with you, now. ✓ Your brand. Your name, your creators, your community. ✓ Your data, in-region. Designed for the laws arriving. ✓ The same technology. Rooms, calls, events, chat, wallets, the ones SodaLife runs on. See how it works Sources Inter-American Development Bank, The Orange Economy: An Infinite Opportunity, 2013 ISB and Hashfame, Understanding the Canvas of India's Creator Economy, July 2026 BCG, From Content to Commerce: Mapping India's Creator Economy, via PIB, May 2025 IAMAI and Kantar, Internet in India 2025 NPCI figures via PIB, UPI turns 10, 2026 Billion Dollar Boy, The Real Impact of AI on the Creator Economy, 2025 Digital Personal Data Protection Rules, 2025, summary by India Briefing Build for it with us. Tell us what you are making. Talk to us ## sodalife.html (https://www.podcraftlabs.com/sodalife.html) What we build SodaLife Real people, live, paid for their time. A live streaming app where ordinary people go live, connect with real people, and earn from the time they give. We build it and run it. Launching later this year. Explore SodaLife Live rooms and events Go live, perform, talk back. 1-on-1 call/chat Real connection. Paid for your time Not for your luck. Verified, real people On both sides. ## your-platform.html (https://www.podcraftlabs.com/your-platform.html) Your own platform. Your data in your country. For agencies and creators who want their own thing, on the same technology we build SodaLife with. Talk to us The laws arriving India's data protection law is in force, others follow. Where your users' data lives becomes your question to answer. Small agencies. A platform under your name, not someone else's. Creators with a following. Own the relationship, the data and the money. Communities and businesses. A live space that is yours to run. How it happens From a conversation to your own platform. One pod, the SodaLife playbook, your region. Talk to us 1 Talk. What you are making, where your users are. 2 A pod builds it. On the same technology as SodaLife. 3 Launch in your region. Your brand, your servers, your data. 4 Run it, or hand it over. Operated by us, or handed to your team. What you get Your brand Your name, your look, your rules. Your data, in-region Self-hosted on servers in the country you serve. Rooms, calls, events, chat, wallets The same ones SodaLife runs on. Cheap phones, weak networks Under a second, both ways. A pod builds it Design, engineering and operations in one small team. We run it, or hand it over Operated for you, or handed to your team with everything documented. Tell us what you are making. We will tell you what it takes. Talk to us ## team.html (https://www.podcraftlabs.com/team.html) Join the pod One small pod, not a department: flexible, 24/7 mindset, ownership and intent, across geographies, building the agentic way. Fifty-plus years of building between us. Join the pod 50+ years of building, between us 1 pod design, engineering and operations 24/7 a mindset, across geographies Agents in the loop, people decide How the team works Flexible Hours and outcomes, not offices. People work when they are at their best. 24/7 mindset Spread across geographies, so someone is awake, building and answering at every hour. Not a shift; a way of thinking. Ownership and intent Small pods that own what they build end to end, and know why they are building it. No handoffs, no waiting for permission. The agentic way AI agents sit inside the workflow: they draft, test, document and check. People decide, review and ship. Who fits Owners, not passengers You take a piece end to end. Fluent with agents You direct them, review them, and know when not to trust them. Anywhere, in the open Async by default, written down, visible to the pod. Come build it with us. Tell us what you would build here. Write to hr@podcraftlabs.com. Join the pod ## faq.html (https://www.podcraftlabs.com/faq.html) Questions The ones we get from candidates, agencies and creators. What is the orange economy? The creative economy: ideas turned into content, products and services that people pay for. The term comes from a 2013 Inter-American Development Bank book. In India it became policy language at WAVES 2025, where the government named content, creativity and culture as its three pillars and announced a $1 billion fund for creators. More on our home page . What does PodCraft Labs do? We build the technology for live, human content. We build and run SodaLife, and we build platforms of their own for agencies and creators. What is SodaLife? A live streaming app where ordinary people go live, connect with real people, and earn from their time. It launches on both app stores later this year. The full story is at sodalife.app . Can I have my own platform? Yes. Agencies, creators with a following, and communities get their own brand on the same technology SodaLife runs on, in their own region. It starts with one conversation. Where does my users' data live? In your country, on servers you control. We design for the data laws arriving; we do not promise compliance on your behalf, because nobody can. What does it cost? It depends on what you are building and how it will be run. We tell you after one conversation. There is no price list. Do you take general app projects? No. We build live, human content platforms only. That focus is why the technology works on cheap phones and weak networks. What is Flyntrix Labs? Our technology partner. The live streaming rails and the mobile toolkit under everything we build come from Flyntrix Labs, and we extend them for what live with a person needs. Are you hiring? Yes. Designers, engineers and operators who want to build in this space. Write to us with what you would build here: hr@podcraftlabs.com . ## contact.html (https://www.podcraftlabs.com/contact.html) Talk to us One address, read by the team. Tell us what you are building and where your users are. Joining the pod? Tell us what you would build here. hello@podcraftlabs.com We answer within a few days. ## media-kit.html (https://www.podcraftlabs.com/media-kit.html) Media kit Logos, colours, a boilerplate you can copy, and the facts that are safe to quote. Download logos Logo PodCraft Labs PodCraft Labs Keep clear space of at least the mark's height around the logo. Do not recolour, stretch or add effects. Type: Urbanist. Colours Primary #0038e3 Orange #ea580c Ink #111827 Night #030712 Boilerplate Use it word for word. PodCraft Labs builds the technology for live, human content in the orange economy. It builds and operates SodaLife, a live streaming app where real people go live, connect and earn from their time, on technology from Flyntrix Labs, and builds platforms of their own for agencies and creators, with their data in their own country. Copy boilerplate Safe to quote What we build. SodaLife, and live platforms of their own for agencies and creators. Technology partner. Flyntrix Labs: live streaming rails and one codebase for both phones. Where data lives. In the country the platform serves, on servers the operator controls. Launch. SodaLife launches on both app stores later this year. For AI assistants and crawlers The same content, in plain text, for models and tools that read sites. llms.txt Full text This page as Markdown Writing about us? One address, read by the team: hello@podcraftlabs.com. Press enquiries